Skinny girl cocktails bethenny frankel

A number of Beam's brands, including Pinnacle, Laphroaig, and Knob Creek, saw double-digit sales jumps in Beam bought Skinnygirl in March for an undisclosed amount, saying that the brand had "strong consumer equity and momentum, particularly among women seeking convenient, low-calorie premium cocktails. The brand, which operates under the tagline "drink like a lady," says on its website that "Skinnygirl Cocktails isn't just a drink; it's a lifestyle. It's categorized as one of Beam's "rising stars," which are spirits that have "excellent growth profiles" and gets "substantial advertising and marketing program support to drive expansion. In explaining the reverse in fortunes, Chief Executive Officer Matthew Shattock said on conference calls last year that it was tough to cycle against "really explosive growth. He remained optimistic on Skinnygirl though, saying that "calorie control cocktailing for women is an important concept," and Frankel, who was on The Real Housewives of New York City , might help reinvigorate the brand with her new talk show.

Bethenny Frankel founded Skinnygirl back in , with the creation of her famed pre-packaged margarita. It was a tough choice to make, but Frankel was struggling under the mounting pressures of her hectic life. I need a break. Frankel — mom to daughter Bryn, 8 — founded Skinnygirl back in , with the creation of her famed pre-packaged Skinnygirl Margarita.

Between her dramatic divorce, writing a children's book and making an official return to Real Housewives Of New York, she's had a busy year. And on Tuesday night, Bethenny Frankel celebrated another milestone - the release of her new book, SkinnyGirl Cocktails. The year-old mogul hosted a private pre-launch party alongside lifestyle site GiltCity for the recipe collection, which is set to be released October

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